Journal of Global Fashion Marketing Vol.3 No.1

SPECIAL SECTION: INTEGRATING DESIGN AND FASHION MARKETING

GUEST EDITORS: Simone Guercini (University of Florence)

1. Integrating Design and Fashion Marketing
– Simone Guercini
2. From Collective Selection to Individual Style: A Symbolic Transfer in Fashion
– Håkan Preiholt 
3. Creation of Fashion Trends and Role of the Bureau De Style for Textile Innovation
– Simone Guercini, Silvia Ranfagni 

REGULAR PAPERS
1. An Expanding Market: Asian Mothers-to-be
– Marie-Eve Faust, Susan Christoffersen, Kristina Shin, Jeanne Tan 

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1. A Case Study on the Business Model of Chloé
– Kristi Storemark, Jonas Hoffmann 
2. Orgdot: A Fashion and Social Enterprise in South Korea
– Yoon-Jung Lee