TOC: J Bus-to-Bus Mar

Introduction

Journal of Business-to-Business Marketing, 19(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: b2b: journals

Journal of Business-to-Business Marketing 

Relevant ARCategory: Marketing Journals 


Does Loyalty Make Customers Blind? The Impact of Relationship Quality on Channel Members’ Attributions and Behaviors Following Negative Critical Incidents
David Vidal [Publisher] [Google Scholar]

Channel Management Through Selective Announcement of Reward and Punishment Decisions
Rui Wang, Xiaoling Li & Minxue Huang [Publisher] [Google Scholar]

The Challenge of Multinational Corporation (MNC)-Led Growth and Internationalization: The Case of Nokia-Dependent Suppliers
Anna Salonen & Mika Gabrielsson [Publisher] [Google Scholar]

Book Review

Winning in Emerging Markets: A Roadmap for Strategy and Execution, by Tarun Khanna and Krishna G. Palepu
Giles A. Jackson [Publisher]


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