TOC: Bus Horizons


Business Horizons, 55(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Business Horizons 

Relevant ARCategory: Marketing Journals 

Strategic marketing in a changing world
Victoria L. Crittenden, William F. Crittenden [Publisher] [Google Scholar]

Entrepreneurship and strategic thinking in business ecosystems
Shaker A. Zahra, Satish Nambisan [Publisher] [Google Scholar]

The global family business: Challenges and drivers for cross-border growth
Vijay K. Patel, Torsten M. Pieper, Joseph F. Hair [Publisher] [Google Scholar]

Competing with emerging market multinationals
Ravi Ramamurti [Publisher] [Google Scholar]

Release the constraints: Solving the problems of export financing in troublesome times
David A. Griffith, Michael R. Czinkota [Publisher] [Google Scholar]

Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
Pierre R. Berthon, Leyland F. Pitt, Kirk Plangger, Daniel Shapiro [Publisher] [Google Scholar]

Redirecting direct selling: High-touch embraces high-tech
Linda Ferrell, O.C. Ferrell [Publisher] [Google Scholar]

How focused identities can help brands navigate a changing media landscape
S. Adam Brasel [Publisher] [Google Scholar]

Identifying new product development best practice
Gloria Barczak, Kenneth B. Kahn [Publisher] [Google Scholar]

Corporate political activity: The good, the bad, and the ugly
Sean Lux, T. Russell Crook, Terry Leap [Publisher] [Google Scholar]

America’s addiction to tontines
Thomas Bowers [Publisher] [Google Scholar]

Book Review

I’m Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards (Boston: Houghton Mifflin Harcourt, 2011, 416 pp.)
Steven M. Backs [Publisher] [Google Scholar]

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