ARC: Connections: ELMAR: Posting

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Globalization and Innovation in China and Emerging Markets
2-4 August 2012
CALL FOR PAPERS

Conference Chairs

William Qualls
Professor of Marketing
University of Illinois at Urbana-Champaign
College of Business
Department of Business Administration
Email: wqualls@illinois.edu

Chaoquang Ma
Dean
Hunan University
College of Business

Eric Fang
Professor of Marketing
University of Illinois at Urbana-Champaign
College of Business
Department of Business Administration
Email: erfang@illinois.edu

Deadline Extended for Abstract Submission: May 30, 2012
Conference Date: August 2-4, 2012

Emerging markets are countries where social or business activity is rapid growing and China is considered one of the largest. Globalization stimulates innovation by domestic firms in less developed countries through multinational value creation and appropriation. As China continues to expand its markets both domestically and globally, what role will innovation play in changing the competitive landscape in the future.

Increased innovation will be vital for China to move up the technological ladder to produce high-value goods and services. Indeed, homegrown innovation could be vital to solve many of China’s challenges, such as energy productivity and pollution, and to position Chinese companies competitively in the global market. Over the last decade, China has increased its spending on R&D by 20% per year. Its target for overall spending on R&D (public and private) is 2.5% of GDP by 2020, up from 1.5% in 2007. This compares with 3.4% in Japan in 2006 and 2.7% in the US in 2007. Can China become a nation of innovators?

The objective of the special issue and research conference is to provide a forum for scholars, practitioners and policy makers to discuss and present state-of-the-art research in the field of globalization and innovation in emerging markets. A wide range of topics will be covered along with the explanatory variables and processes underlying innovation. The purpose of the special issue is to develop theory and empirical evidence of the role of Chinese and foreign firms, and how they do (or do not) lead to innovation in China.

Call for Papers

Academics, students, social entrepreneurs, policy makers, business and nonprofit practitioners are encouraged to attend and submit papers on a wide range of topics on innovation and emerging markets. Consistent with the theme of the conference, papers that develop theory and empirical evidence of the role of Chinese and multinational firms, and how firms lead to innovation in China and Emerging Markets throughout the world.

Papers that explicitly explore how specific firm-level elements (e.g. innovation) undergo dynamics of interaction and amplification to yield higher-level phenomena (e.g. marketing competitiveness) are especially welcomed.

Authors interested in submitting to the research conference should send an abstract of 5-6 pages (doubled spaced in 12 point fonts) electronically as a word document to the conference chairs at the address blow summarizing the key ideas of the paper and its contributions.

William Qualls
Professor of Marketing
University of Illinois at Urbana-Champaign
College of Business
Department of Business Administration
Email: wqualls@illinois.edu

Eric Fang
Professor of Marketing
University of Illinois at Urbana-Champaign
College of Business
Department of Business Administration
Email: erfang@illinois.edu

Topics of interest include but are not limited to:

• Innovation in China
  1. The roles of exploration and imitation on firm innovation success in China?
  2. What technology and marketing capabilities are imperative to innovation success in China?
  3. Is there a balance between product innovativeness and cost to consumers?
  4. How should foreign firms collaborate with Chinese firms to improve their innovation success?
  5. How do Chinese consumers influence firm innovation effort in China?
  6. What are relationships between service and product innovations for Chinese market?
• Emerging Markets and Consumer Innovativeness around the World
  1. Cross-cultural and cross-national studies investigating all aspects of consumer response to innovation
  2. Differences in cultural symbolism and perceptions creativity, consumer innovativeness and Implications of such differences for international/global marketing.
  3. Cross-cultural and cross-national studies of consumer innovativeness in emerging markets
  4. Consumer co-creation of innovations in emerging markets.
  5. Cross-cultural and cross-national studies of consumer behavior incorporating consumer participation in developing innovative solutions.
• Business Innovation Models and Emerging Markets
  1. Innovation Strategies and Emerging Markets
  2. Developing, inventing and re-inventing new products and services for emerging markets
  3. Disruptive Innovations from emerging markets
  4. Managing R&D in Emerging Markets
  5. Collaborative models for business innovations
  6. Supply chain and distribution challenges and opportunities
  7. Innovation Strategies of emerging multinational corporations

Authors whose abstracts are selected for a full paper submission will be invited to present their work at the research conference to be held at Hunan University on August 2-4, 2012. The conference is co-hosted by Hunan University and the University of Illinois, Urbana-Champaign, College of Business.

Hunan University will sponsor invited authors travel, accommodations, and meals for three nights for six invited authors based on the quality of the abstracts submitted.

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