TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 11(2)
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Journal of Consumer Behaviour
Relevant ARCategory: Marketing Journals |
A new measure of social classes
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Factors affecting consumers’ trust in online product reviews
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Observing the influence of affective states on parent–child interactions and in-store purchase decisions
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The practice of using makeup: A consumption ritual of adolescent girls
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Toward an understanding of meaning creation via the collective co-production process
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Influence of personality traits on parasocial relationship with sports celebrities: A hierarchical approach
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Mixing emotions: The use of humor in fear advertising
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Environmentalism at home: The process of ecological resocialization by teenagers
–Elodie Gentina and Isabelle Muratore [Publisher] [Google Scholar]
Social presence and service satisfaction: The moderating role of cultural value-orientation
–Yi He, Qimei Chen and Dana L. Alden [Publisher] [Google Scholar]
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