ARC: Connections: ELMAR: TOC areas: ecommerce: journals

International Journal of Internet Marketing and Advertising  Relevant ARCategory: Marketing Journals

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Different strokes for different folks: why different user groups participate in online social media
–Mary K. Foster, Anthony Francescucci, Bettina C. West [Publisher] [Google Scholar]

Changing user motivations for social networking site usage: implications for internet advertisers
–Harshavardhan Gangadharbatla, Tobias Hopp, Kim Sheehan [Publisher] [Google Scholar]

Segmenting the social networking sites users: an empirical study
–Carlota Lorenzo–Romero, Efthymios Constantinides, María–del–Carmen Alarcón–del–Amo [Publisher] [Google Scholar]

Status and influence in virtual communities: an examination of interactions between followers of a video blog
–Julie Z. Sneath [Publisher] [Google Scholar]

The role of social CRM and its potential impact on lead generation in business–to–business marketing
–Michael Rodriguez, Robert M. Peterson [Publisher] [Google Scholar]

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