Revisit: MEA 2012


36th Annual Conference of the Marketing Educators' Association, Long Beach, CA, 19-21 Apr 2012, Chair Susan Cadwallader

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Marketing educators join us for the Marketing Educators’ Association ( Conference, which will be held from April 19-21, 2012 at the Hilton Long Beach Hotel and Executive Conference Center in downtown Long Beach, California. Emphasis is on marketing education with sustainability and social media tracks. Conference registration includes a one-year subscription to the Journal of Marketing Education. Breakfasts, Friday lunch, and a Thursday awards dinner are included.

The 36th annual conference of the Marketing Educators’ Association (, the premier marketing educators’ association dedicated to advancing the practice and scholarship of marketing education, will be held April 19-21, 2012 at the Hilton Long Beach Hotel and Executive Conference Center in downtown Long Beach, California. Twice awarded Hilton’s Top Guest Service Award for excellence, the Hilton Long Beach Hotel & Executive Meeting Center offers exceptional service, international flair and an elegant ambiance. The hotel has beautiful ocean views and is near the Queen Mary, Rainbow Harbor, Shoreline Marina, the Aquarium of the Pacific, and the excitement of downtown Long Beach. Network with other Marketing educators and attend workshops, seminars, enjoying the best in marketing education research.

This year we will be holding a Pre-conference Workshop that is ideal for new faculty and doctoral students who are just beginning their academic careers entitled ‘Becoming a More Effective Marketing Educator.’ Co-hosted by Charles Duke Ph.D. and Gary Karns Ph.D. both recipients of the Marketing Educators’ Association Educator of the Year Award, this workshop will cover such topics as mentoring, classroom management and learning assessment. For more information see

Another benefit of attending* the Marketing Educator’s Association Conference is our amazing Friday Night Networking event. This year the reception and dinner will be held at the Long Beach Museum of Art. The museum’s magnificent oceanfront location offers a garden setting and expansive views set among the modern gallery building and landmark 1912 mansion. The Dave Rawlinson Band with Lenny Price on sax will provide the musical entertainment. This will be a special treat because Lenny has performed with Grammy-winner and renowned jazz guitarist Earl Klugh for over 12 years.

*Conference registration is encouraged but not required for the Friday Night event. For more information see

For additional Conference details, please visit

I look forward to seeing you in April in Long Beach, CA.

Susan Cadwallader, Ph.D.
2011-2012 President
Marketing Educators’ Association

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