ARC: Connections: ELMAR: TOC areas: methods: journals

Qualitative Market Research  Relevant ARCategory: Marketing Journals

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Framework for understanding misleading information in daily shopping
–Jesper Clement, Mette Skovgaard Andersen, Katherine O’Doherty Jensen [Publisher] [Google Scholar]

Discursive constructions of the role of cultural intermediaries in the wine markets of Japan and Singapore
–Michel Rod, Nick Ellis, Tim Beal [Publisher] [Google Scholar]

Museoparks and re-enchantment of the museum visits: an approach centred on visual ethnology
–Rémi Mencarelli, Mathilde Pulh [Publisher] [Google Scholar]

Exploring the mundane and complex: The use of ethnography for studying customer-oriented learning
–Karolina Wägar [Publisher] [Google Scholar]

Living with less as a transformation process: A qualitative study of consumer behavior reform through spending reduction
–Jeanine Schreurs, Pim Martens, Gerjo Kok [Publisher] [Google Scholar]

Recovering children’s voices in consumer research
–Pepukayi Chitakunye [Publisher] [Google Scholar]

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