TOC: Mar Intell Planning


Marketing Intelligence & Planning, 30(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Marketing Intelligence & Planning 

Relevant ARCategory: Marketing Journals 

Do family SME managers value marketing capabilities’ contribution to firm performance?
Carmen Pérez-Cabañero, Tomás González-Cruz, Sonia Cruz-Ros [Publisher] [Google Scholar]

Organizational structure and specialized marketing capabilities in SMEs
Guilherme Trez, Fernando Bins Luce [Publisher] [Google Scholar]

Do switching costs really provide a first-mover advantage?
Francisco-Jose Molina-Castillo, Ana-Isabel Rodriguez-Escudero, Jose-Luis Munuera-Aleman [Publisher] [Google Scholar]

Barriers to internationalisation in SMEs: evidence from Jordan
Khalil Al-Hyari, Ghazi Al-Weshah, Muhammed Alnsour [Publisher] [Google Scholar]

The influence of organizational factors on e-business use: analysis of firm size
Victoria Bordonaba-Juste, Laura Lucia-Palacios, Yolanda Polo-Redondo [Publisher] [Google Scholar]

Co-creating corporate brands in start-ups
Mari Juntunen [Publisher] [Google Scholar]

The use of communication activities in the development of small to medium-sized enterprise brands
Edgar Centeno, Susan Hart [Publisher] [Google Scholar]

Company image and corporate social responsibility: reflecting with SMEs’ managers
Elena Fraj-Andrés, M. Eugenia López-Pérez, Iguácel Melero-Polo, Rosario Vázquez-Carrasco [Publisher] [Google Scholar]

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