ARC: Connections: ELMAR: TOC areas: management: journals

Journal of the Academy of Marketing Science  Relevant ARCategory: Marketing Journals

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Measuring customer profitability in complex environments: an interdisciplinary contingency framework
–Morten Holm, V. Kumar & Carsten Rohde [Publisher] [Google Scholar]

Why generalized structured component analysis is not universally preferable to structural equation modeling
–Jörg Henseler [Publisher] [Google Scholar]

An assessment of the use of partial least squares structural equation modeling in marketing research
–Joe F. Hair, Marko Sarstedt, Christian M. Ringle & Jeannette A. Mena [Publisher] [Google Scholar]

Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective
–Adamantios Diamantopoulos, Marko Sarstedt, Christoph Fuchs, Petra Wilczynski & Sebastian Kaiser [Publisher] [Google Scholar]

Perceived marketing–sales relationship effectiveness: a matter of justice
–John Hulland, Gergana Y. Nenkov & Donald W. Barclay [Publisher] [Google Scholar]

The duality of decisions and the case for impulsiveness metrics
–Zachary G. Arens & Roland T. Rust [Publisher] [Google Scholar]

Is customer satisfaction a relevant metric for financial analysts?
–Paul-Valentin Ngobo, Jean-François Casta & Olivier Ramond [Publisher] [Google Scholar]

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