TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 40(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of the Academy of Marketing Science 

Relevant ARCategory: Marketing Journals 

Measuring customer profitability in complex environments: an interdisciplinary contingency framework
Morten Holm, V. Kumar & Carsten Rohde [Publisher] [Google Scholar]

Why generalized structured component analysis is not universally preferable to structural equation modeling
Jörg Henseler [Publisher] [Google Scholar]

An assessment of the use of partial least squares structural equation modeling in marketing research
Joe F. Hair, Marko Sarstedt, Christian M. Ringle & Jeannette A. Mena [Publisher] [Google Scholar]

Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective
Adamantios Diamantopoulos, Marko Sarstedt, Christoph Fuchs, Petra Wilczynski & Sebastian Kaiser [Publisher] [Google Scholar]

Perceived marketing–sales relationship effectiveness: a matter of justice
John Hulland, Gergana Y. Nenkov & Donald W. Barclay [Publisher] [Google Scholar]

The duality of decisions and the case for impulsiveness metrics
Zachary G. Arens & Roland T. Rust [Publisher] [Google Scholar]

Is customer satisfaction a relevant metric for financial analysts?
Paul-Valentin Ngobo, Jean-François Casta & Olivier Ramond [Publisher] [Google Scholar]

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