TOC: Mar Theory
Introduction
Marketing Theory, 12(1)
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Marketing Theory
Relevant ARCategory: Marketing Journals |
Non-western contexts: The invisible half
–Aliakbar Jafari, Fuat Firat, Ahmet Suerdem, Soren Askegaard, and Daniele Dalli [Publisher] [Google Scholar]
Approaching non-western consumer cultures from a historical perspective: The case of early modern Ottoman consumer culture
–Eminegul Karababa [Publisher] [Google Scholar]
Practicing Qi and consuming Ki: Folk epistemology and consumption rituals in Japan
–Yuko Minowa [Publisher] [Google Scholar]
Glocal yoga: Re-appropriation in the Indian consumptionscape
–Soren Askegaard and Giana M. Eckhardt [Publisher] [Google Scholar]
An analysis of material consumption culture in the Muslim world
–Aliakbar Jafari and Ahmet Suerdem [Publisher] [Google Scholar]
Exogamous weddings and fashion in a rising consumer culture: Kabyle minority dynamics of structure and agency
–Nacima Ourahmoune and Nil Ozcaglar-Toulouse [Publisher] [Google Scholar]
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