TOC: Managing Service Quality
Introduction
Managing Service Quality, 22(2)
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Managing Service Quality
Relevant ARCategory: Marketing Journals |
Bridging the gap between brand strategy and customer experience
–Simon Clatworthy [Publisher] [Google Scholar]
Determinants and consequences of consumer satisfaction with self-service technology in a retail setting
–Michael Chih-Hung Wang [Publisher] [Google Scholar]
Self-service technology complaint channel choice: Exploring consumers’ motives
–Nichola Robertson [Publisher] [Google Scholar]
Service environment, provider mood, and provider-customer interaction
–Kendra Fowler, Eileen Bridges [Publisher] [Google Scholar]
The adoption of mobile value-added services: Investigating the influence of IS quality and perceived playfulness
–Kai Wang, Chien-Liang Lin [Publisher] [Google Scholar]
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