ARC: Connections: ELMAR: TOC areas: strategy: journals

Journal of Brand Management  Relevant ARCategory: Marketing Journals

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Managing brands in times of economic downturn: How do luxury brands fare?
–Mignon Reyneke, Alexandra Sorokacova and Leyland Pitt [Publisher] [Google Scholar]

Inferring brand proximities from user-generated content
–Paul Dwyer [Publisher] [Google Scholar]

Authenticity: Further theoretical and practical development
–Hugh Gundlach and Benjamin Neville [Publisher] [Google Scholar]

Determinants of e-brand attitude: A structural modeling approach
–Maria Vernuccio, Camilla Barbarossa, Angelo Giraldi and Federica Ceccotti [Publisher] [Google Scholar]

Rebranding mergers: How attitudes influence consumer choices?
–Joana Cesar Machado, Paulo de Lencastre, Leonor Vacas de Carvalho and Patricio Costa [Publisher] [Google Scholar]

Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
–Yun Jie, Ting-Jui Chou and Naichieh Chou [Publisher] [Google Scholar]

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