SERVSIG Consortium 2012


19th Annual American Marketing Association Services Marketing Doctoral Consortium, Washington, DC, 13-14 Jun 2012; Deadline 1 May

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2012 AMA SERVSIG Doctoral Consortium

If you are a doctoral student or new faculty member with an interest in services marketing, have you been worried about questions like these?

  • How do I get the job I really want? What can I expect from the application process and how should I handle it?
  • How do I make the transition from a doctoral student to an actual faculty member in a new environment? I want to be successful and enjoy the process!
  • How do I develop a stream of quality research and get it published in my target journals?
  • How can I be an effective teacher? How should I handle teaching in different settings such as undergraduate versus MBA classes?
  • How can I establish successful collaborations with firms from service industries?
  • How can I expand my network in the services marketing discipline?

AMA’s Services Marketing Special Interest Group (SERVSIG) is pleased to announce the upcoming 19th Annual Services Doctoral Consortium, preceding this year’s 21st Annual Frontiers in Service Conference. The consortium will be opened with an evening welcome reception on Wednesday, June 13, at 6:00 PM and will continue with sessions from 8:00 AM to 5:00 PM on Thursday, June 14. All events of the consortium will take place at the Hyatt Regency Bethesda, Maryland (

The consortium is designed to help doctoral students and new faculty members in their academic careers in services marketing. By promoting an intimate and collegial atmosphere, the consortium provides a unique opportunity for participants to interact with the field’s leading and emerging scholars. The consortium is supported by registration fees and generous donations from Arizona State University’s Center for Services Leadership. The Faculty Fellows presenting at the consortium include:

  • Michael “Mike” Brady, Florida State University
  • Steven “Steve” Brown, University of Houston
  • Kevin Burkhard, Arizona State University
  • Thomas Dotzel, McGill University
  • Raymond “Ray” Fisk, Texas State University
  • Gavin Fox, Texas Tech University
  • Dwayne Gremler, Bowling Green State University
  • Katherine “Kay” Lemon, Boston College
  • Amy Ostrom, Arizona State University
  • Roland Rust, University of Maryland
  • Jagdip Singh, Case Western Reserve University
  • Nancy Sirianni, Texas Christian University
  • Florian von Wangenheim, Technische Universität München
  • Jan Wieseke, Ruhr-University of Bochum

The Liam Glynn Travel Scholarship is facilitated by donations from Arizona State University’s Center for Services Leadership and helps selected emerging services scholars to cover a part of the expenses to attend the Consortium and the Frontiers in Service Conference. To be considered for the Liam Glynn Scholarship, applicants submit a letter of interest and curriculum vita to SERVSIG’s mentoring officer, Tillmann Wagner ( The application deadline is May 1, 2012. Up to four scholarships may be awarded based on the applications received. The scholarship winners will be presented with a cash prize and will be recognized at the Consortium.

To learn more about the SERVSIG Doctoral Consortium and the Liam Glynn Travel Scholarship, please visit:

To register for the event, please visit:

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