TOC: J Nonprofit Pub Sector Mar


Journal of Nonprofit & Public Sector Marketing, 24(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: society: journals

Journal of Nonprofit & Public Sector Marketing 

Relevant ARCategory: Marketing Journals 

What Else Should I Support? An Empirical Study of Multiple Cause Donation Behavior
Roger Bennett [Publisher] [Google Scholar]

Online Media, Market Orientation, and Financial Performance in Nonprofits
Helisse Levine & Anne G. Zahradnik [Publisher] [Google Scholar]

Informational/Transformational Appeals in Political Advertising: An Analysis of the Advertising Strategies of 2010 U.S. Gubernatorial Campaigns
Feng Shen [Publisher] [Google Scholar]

Toward an Understanding of Donor Loyalty: Demographics, Personality, Persuasion, and Revenue
Norm O’Reilly, Steven Ayer, Ann Pegoraro, Bridget Leonard & Sharyn Rundle-Thiele [Publisher] [Google Scholar]

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