ARC: Connections: ELMAR: TOC areas: society: journals

Journal of Nonprofit & Public Sector Marketing  Relevant ARCategory: Marketing Journals

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What Else Should I Support? An Empirical Study of Multiple Cause Donation Behavior
–Roger Bennett [Publisher] [Google Scholar]

Online Media, Market Orientation, and Financial Performance in Nonprofits
–Helisse Levine & Anne G. Zahradnik [Publisher] [Google Scholar]

Informational/Transformational Appeals in Political Advertising: An Analysis of the Advertising Strategies of 2010 U.S. Gubernatorial Campaigns
–Feng Shen [Publisher] [Google Scholar]

Toward an Understanding of Donor Loyalty: Demographics, Personality, Persuasion, and Revenue
–Norm O’Reilly, Steven Ayer, Ann Pegoraro, Bridget Leonard & Sharyn Rundle-Thiele [Publisher] [Google Scholar]

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