TOC: Intl J Elec Mar Retailing
Introduction
International Journal of Electronic Marketing and Retailing, 4(4)
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International Journal of Electronic Marketing and Retailing
Relevant ARCategory: Marketing Journals |
‘Click here to share with a friend’: a uses and gratifications approach to word–of–mouth marketing effectiveness
–James R. Coyle, Ted Smith, Elizabeth Lightfoot, et al. [Publisher] [Google Scholar]
Antecedents of privacy concerns and their online actual purchase consequences: a cross–country comparison
–Abeer A. Mahrous [Publisher] [Google Scholar]
Consumer beliefs and motivations that influence repeat online purchases
–Alicia Izquierdo–Yusta, Stephen J. Newell [Publisher] [Google Scholar]
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