TOC: Mar Letters


Marketing Letters, 23(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Marketing Letters 

Relevant ARCategory: Marketing Journals 

The relationship between online chatter and firm value
Leigh McAlister, Garrett Sonnier & Tom Shively [Publisher] [Google Scholar]

The long-term box office performance of sequel movies
Tirtha Dhar, Guanghui Sun & Charles B. Weinberg [Publisher] [Google Scholar]

How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias
Ashwani Monga, Haipeng (Allan) Chen, Michael Tsiros & Mona Srivastava [Publisher] [Google Scholar]

Situational and trait interactions among goal orientations
Kelly L. Haws, William O. Bearden & Utpal M. Dholakia [Publisher] [Google Scholar]

Building consumer self-control: The effect of self-control exercises on impulse buying urges
Abdullah J. Sultan, Jeff Joireman & David E. Sprott [Publisher] [Google Scholar]

Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings
Holger Müller, Eike Benjamin Kroll & Bodo Vogt [Publisher] [Google Scholar]

When impediments make you jump rather than stumble: Regulatory nonfit, implementation intentions, and goal attainment
Leona Tam & Jelena Spanjol [Publisher] [Google Scholar]

Creating brand personality with brand names
Richard R. Klink & Gerard A. Athaide [Publisher] [Google Scholar]

Increasing choice satisfaction through goal-based labeling
Frank Goedertier, Kristof Geskens, Maggie Geuens & Bert Weijters [Publisher] [Google Scholar]

Price–quality relationship in the presence of asymmetric dynamic reference quality effects
Arieh Gavious & Oded Lowengart [Publisher] [Google Scholar]

The persistence of excess brand loyalty over multiple years
Vipul Pare & John Dawes [Publisher] [Google Scholar]

Identifying consumer heterogeneity in unobserved categories
Simon J. Blanchard, Wayne S. DeSarbo, A. Selin Atalay & Nukhet Harmancioglu [Publisher] [Google Scholar]

All that glitters is not gold: The dual effect of activation technique in advertising
Yael Steinhart [Publisher] [Google Scholar]

Effects of a regulatory match in sunk-cost effects: A mediating role of anticipated regret
Junsik Kwak & Jongwon Park [Publisher] [Google Scholar]

The power of plain: Intensifying product experience with neutral aesthetic context
Heather Honea & Sharon Horsky [Publisher] [Google Scholar]

Spillover effects of ingredient branded strategies on brand choice: A field study
Vanitha Swaminathan, Srinivas K. Reddy & Sara Loughran Dommer [Publisher] [Google Scholar]

Construal-level mind-sets and the perceived validity of marketing claims
Scott Wright, Chris Manolis, Drew Brown, Xiaoning Guo, John Dinsmore, C.-Y. Peter Chiu & Frank R. Kardes [Publisher] [Google Scholar]

The effect of decision makers’ time perspective on intention–behavior consistency
Koert Van Ittersum [Publisher] [Google Scholar]

Brand extensions via complements or substitutes: The moderating role of manufacturing transferability
Huifang Mao, Babu John Mariadoss, Raj Echambadi & Pavan Rao Chennamaneni [Publisher] [Google Scholar]

The relationship between in-store marketing and observed sales for organic versus fair trade products
Erica Herpen, Erjen Nierop & Laurens Sloot [Publisher] [Google Scholar]

Network-based market knowledge and product innovativeness
Yongchuan Bao, Shibin Sheng & Kevin Zheng Zhou [Publisher] [Google Scholar]

It is all in the mix: The interactive effect of music tempo and mode on in-store sales
Klemens M. Knoferle, Eric R. Spangenberg, Andreas Herrmann & Jan R. Landwehr [Publisher] [Google Scholar]

The attraction effect is more pronounced for consumers who rely on intuitive reasoning
Wen Mao & Harmen Oppewal [Publisher] [Google Scholar]

Regret and performance uncertainty in consumer repeat choice
Rong Chen & Jianmin Jia [Publisher] [Google Scholar]

The effect of product positioning in a comparison table on consumers’ evaluation of a sponsor
Jungsil Choi & Duane W. Myer [Publisher] [Google Scholar]

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