TOC: J Mar


Journal of Marketing, 76(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing 

Relevant ARCategory: Marketing Journals 

Brand Love
Rajeev Batra, Aaron Ahuvia, and Richard P Bagozzi [Publisher] [Google Scholar]

Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation
Christian Schulze, Bernd Skiera, and Thorsten Wiesel [Publisher] [Google Scholar]

Consumer Participation in Coproduction: “I Made It Myself” Effects on Consumers’ Sensory Perceptions and Evaluations of Outcome and Input Product
Sigurd Villads Troye and Magne Supphellen [Publisher] [Google Scholar]

Optimizing Service Productivity
Roland T Rust and Ming-Hui Huang [Publisher] [Google Scholar]

When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging Cues
Jennifer J Argo and Katherine White [Publisher] [Google Scholar]

Service Sweethearting: Its Antecedents and Customer Consequences
Michael K Brady, Clay M Voorhees, and Michael J Brusco [Publisher] [Google Scholar]

Developing New-to-the-Firm Products: The Role of Micropolitical Strategies
Rajesh Sethi, Zafar Iqbal, and Anju Sethi [Publisher] [Google Scholar]

When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews
Yubo Chen, Yong Liu, and Jurui Zhang [Publisher] [Google Scholar]

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