TOC: Bus Horizons
Introduction
Business Horizons, 55(2)
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Business Horizons
Relevant ARCategory: Marketing Journals |
Delayed gratification
–Marc J. Dollinger [Publisher]
Delivering effective performance feedback: The strengths-based approach
–Herman Aguinis, Ryan K. Gottfredson, Harry Joo [Publisher] [Google Scholar]
Five trademark law strategies for managing brands
–Timothy A. Lemper [Publisher] [Google Scholar]
The crisis that keeps going. . .and going. . .and going
–Idalene F. Kesner [Publisher] [Google Scholar]
The crisis that keeps going. . .and going. . .and going
–Christine Pearson [Publisher] [Google Scholar]
The crisis that keeps going. . .and going. . .and going
–Mike Wells [Publisher] [Google Scholar]
If you love something, let it go mobile: Mobile marketing and mobile social media 4×4
–Andreas M. Kaplan [Publisher] [Google Scholar]
Selling to Millennials with online reviews
–W. Glynn Mangold, Katherine Taken Smith [Publisher] [Google Scholar]
3-D printing: The new industrial revolution
–Barry Berman [Publisher] [Google Scholar]
Supply chain trust: The catalyst for collaborative innovation
–Stanley E. Fawcett, Stephen L. Jones, Amydee M. Fawcett [Publisher] [Google Scholar]
Enhancing customer self-efficacy in co-producing service experiences
–Robert C. Ford, Duncan R. Dickson [Publisher] [Google Scholar]
International business complexity and the internationalization of languages
–W. Travis Selmier, Chang Hoon Oh [Publisher] [Google Scholar]
Better, faster, cheaper: Pick any three
–Paul Clements, John McGregor [Publisher] [Google Scholar]
Book Review
Idea Man: A Memoir by the Cofounder of Microsoft, by Paul Allen (New York: Portfolio, 2011, 368 pp.)
–Steven M. Backs [Publisher]
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