TOC: J Intl Con Mar

Introduction

Journal of International Consumer Marketing, 24(1/2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: global: journals

Journal of International Consumer Marketing 

Relevant ARCategory: Marketing Journals 


Editorial
Erdener Kaynak [Publisher]

Linking Perceived Service Quality to Relational Outcomes in a Chinese Context
Jackie L. M. Tam [Publisher] [Google Scholar]

Predicting Young American and Chinese Consumers’ Mobile Viral Attitudes, Intents, and Behavior
Hongwei Yang, Liuning Zhou & Hui Liu [Publisher] [Google Scholar]

Status and Nonstatus Consumers’ Attitudes toward Foreign and Domestic Luxury Brands of Underwear
Wai Jin Lee, Ian Phau & Rajat Roy [Publisher] [Google Scholar]

An Evaluation of the Need for Touch Scale and Its Relationship with Need for Cognition, Need for Input, and Consumer Response
Valter Afonso Vieira [Publisher] [Google Scholar]

The Effect of Attractiveness in Advertising and Comparison Motives on Self-Judgments and Product Evaluations: A Cross-National Perspective
Camelia C. Micu & Robin Coulter [Publisher] [Google Scholar]

The Interplay of Culture(s) of Freedom in the Bazaars of Italy and Turkey
Deniz Atik & Handan Vicdan [Publisher] [Google Scholar]

Starbucks as the Third Place: Glimpses into Taiwan’s Consumer Culture and Lifestyles
En-Ying Lin [Publisher] [Google Scholar]

Exploring the Role of IND–COL as a Moderator in the Comprehensive Service Evaluation Model
Piyush Sharma, Ivy S. N. Chen & Sherriff T. K. Luk [Publisher] [Google Scholar]


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