ARC: Connections: ELMAR: TOC areas: b2b: journals

Journal of Business-to-Business Marketing  Relevant ARCategory: Marketing Journals

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Uncovering Customer Profitability Segments for Business Customers
–Tanya Mark, Rakesh Niraj & Niraj Dawar [Publisher] [Google Scholar]

Service Business Development in Small- to Medium-Sized Equipment Manufacturers
–Marco Paiola, Heiko Gebauer & Bo Edvardsson [Publisher] [Google Scholar]

Do Competition Authorities Consider Business Relationships?
–Helén Anderson, Johan Holtström & Christina Öberg [Publisher] [Google Scholar]

Book Review

Total Relationship Marketing, 3rd ed.: Marketing Management, Relationship Strategy, CRM, and a New Dominant Logic for the Value-Creating Network Economy, by Evert Gummesson
–Peter Naudé [Publisher]

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