TOC: J Bus-to-Bus Mar


Journal of Business-to-Business Marketing, 19(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: b2b: journals

Journal of Business-to-Business Marketing 

Relevant ARCategory: Marketing Journals 

Uncovering Customer Profitability Segments for Business Customers
Tanya Mark, Rakesh Niraj & Niraj Dawar [Publisher] [Google Scholar]

Service Business Development in Small- to Medium-Sized Equipment Manufacturers
Marco Paiola, Heiko Gebauer & Bo Edvardsson [Publisher] [Google Scholar]

Do Competition Authorities Consider Business Relationships?
Helén Anderson, Johan Holtström & Christina Öberg [Publisher] [Google Scholar]

Book Review

Total Relationship Marketing, 3rd ed.: Marketing Management, Relationship Strategy, CRM, and a New Dominant Logic for the Value-Creating Network Economy, by Evert Gummesson
Peter Naudé [Publisher]

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership