Social Media Transformation


Social Media and E-Business Transformation, book to be edited by Eldon Y. Li and Cain Evans; Proposal deadline 1 Mar 2012

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Social Media and E-Business Transformation

Edited by Prof. Eldon Y. Li, National Chengchi University, Taiwan and

Dr. Cain Evans, Birmingham City University, UK

A book to be published by IGI Global in December 2011

Proposal Submission Deadline: March 1, 2012 (Extended)

Full Chapter Due: April 1, 2012


E-Business has changed the landscape for good; the technologies that support an online presence have become more complex and organisationally specific. Differentiating between Social Media technologies like social networking, blogging, Social Web, Web x.0, Social Semantics, and large-scale embedded web applications is an important step to understanding the future of organisational needs of businesses.

Social Media technology can augment the virtual organization’s competitive advantage in the marketplace, but its effective utilization requires planning and vision. Understanding the links between front-end rich internet media websites and the flow between business systems is an important step to streamlining requirements, resources, capital investment and management of the E-Business transformation programme. Businesses must become wise about the role of social media technology and implement the right technology at the right time and at the right pace.

Businesses today tend to be led by customer expectations and their online business systems tend to be supported by web technologies. An organization must understand its needs before implementing a strategy; little is to be gained by going ahead with an E-Business transformation without including the technology which will underpin the whole customer experience.

The Overall Objective of the Book

The mission of the book is to provide broad research and applied coverage of subjects relating to all areas of Social Media and E-Business transformation and their interaction with users of the social technology. Providing a platform for the exchange of research ideas and best practices, this book is a reference and a convergence point for professionals, managers, and researchers in E-Business together with IT professionals. It also aims to explore the opportunities and challenges confronting organizations utilizing 21st century online business web tools and platforms.

The Target Audience

The target audience of this book will be professionals and researchers working in the field of E-Business, social marketing, online collaborative communities, Web X.0, semantic web, trust of social media technology, and social media analytics. Moreover, the book will provide insight and support to executives concerned with the management of using social media for business. The book is also aimed towards an academic audience (teachers, researchers, and students, undergraduate and post-graduate studies).

Important Dates

  • Proposals Submission Deadline: March 1, 2012
  • Full Chapters Due: April 1, 2012
  • Submission Date: July 2012

Recommended topics include, but are not limited to, the following:

  • Business Process Management
  • Intelligent Agents
  • Networked Enterprise
  • Open Source Social Media
  • SaaS
  • SOA
  • Social (network) Marketing
  • Social Cloud
  • Social CRM
  • Social Media in E-Business
  • Social Media Management
  • Social Semantic Media Semantics
  • Social Media Strategy
  • Social Network Analysis
  • Trust and Privacy in Social E-Business
  • Virtual Collaboration
  • Virtual Community
  • Web 2.0 Applications
  • Web 2.0 Technologies
  • Web Integration
  • Web Intelligence


Researchers and practitioners are invited to submit on or before March 1st, 2012, a 2-5 page manuscript proposal clearly explaining the mission and concerns of the proposed chapter. Full chapters (at least 10,000 words) are expected to be submitted by April 1th, 2012. All submitted chapters will be reviewed on a double-blind review basis. Inquiries and submissions can be forwarded electronically (Word document) or by mail to:

Prof. Eldon Y. Li
Department of Management Information Systems
Taipei 11605: National Chengchi University
Tel.: +886-2-2939-3091 ext. 81203
Fax: +886-2-8661-8082

The Publisher

IGI Global (formerly Idea Group Inc.) is publisher of the “Information Science Reference” (formerly Idea Group Reference), “Medical Information Science Reference,” “Business Science Reference,” and “Engineering Science Reference” imprints. For additional information regarding the publisher, please visit This book is anticipated to be released in July 2012.

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