Gender and CB 2012


11th Conference on Gender, Marketing and Consumer Behaviour, Queenstown, New Zealand, 2-4 Jul 2012, Chairs Carolyn Costley and Lorraine Friend; Deadline 10 Feb

11th Conference on Gender, Marketing and Consumer Behaviour
July 2nd to 4th 2012
Queenstown, New Zealand
Gendered Experiences of Place

Call for Papers
Extended Deadline: 10 February 2012 for submissions.
Author notification by 1st April.

This conference complements the Asia-Pacific Association for Consumer Research conference, which begins with a doctoral colloquium on the 5th at the hotel across the street.


 11th Conference on Gender, Marketing and Consumer Behaviour
July 2-4, 2012
Queenstown, New Zealand

Gendered Experiences of Place

For additional information see


Topic. We encourage submission in the forms of abstracts, papers, and special topics that explore gender in consumption of place.  In addition to the longstanding community of scholars, we are eager to welcome doctoral candidates, junior scholars, and those starting to do gender research in marketing and consumer behaviour.

Everything we consume and everything we study is in ‘place.’ For this conference, place refers to places, spaces, and ‘landscapes’ — public, private, physical, or virtual. It could be approached from material, emotional, sensual, psychological, ideological, or cultural perspectives. Topics might include ways in which place, its marketing, and/or its consumption are gendered, classed, raced, or sexualized; how those on the margins and those in the dominant culture construct meaning, connection, identity, and history in place.
Place saturates social life (Gieryn 2000). It is socially constructed and gendered (Pritchard and Morgan 2000). Research into place involves exploration of the ways people invest aesthetic, moral, and personal meanings in different settings and in the process weave themselves into place, often revealing signs of connection, belonging, and history (Hodgetts, et al., 2010). “Gendered landscapes” are complex in meaning and embrace materiality, power, culture, and pictorial and poetic representation (Pritchard and Morgan 2000). Hence, there are rich opportunities for broad and deep explorations of gender and place.
Gieryn, T. F. (2000). A space for place in sociology. Annual Review of Sociology, 26, 463-496.
Hodgetts, D.J., Stolte, O., Chamberlain, K., Radley, A., Groot, S., & Nikora, L.W. (2010). The mobile hermit and the city: Considering links between places, objects, and identities in social psychological research on homelessness. British Journal of Social Psychology, 49, 285-303.
Pritchard, A., & Morgan, N. J. (2000). Constructing tourism landscapes: Gender, sexuality and space. Tourism Geographies, 2(2), 115-139.
Representation. Visual methods are gaining popularity for understanding and representing individuals and social relationships. Visual expression is a particularly effective alternative method to communicate meaning. We plan to use part of this conference to help delegates catch the wave of visual representation. Visual representation can be physical or imagined, so we intend to have keynote addresses on photography and poetry. You will have an opportunity to represent (your) gendered experiences of Queenstown and participate in a Round Table session at the ACR conference.
PhD student scholarships. With the gracious support of the Association for Consumer Research, we are able to offer scholarships to a few selected doctoral students. We can provide $300 -$500 towards expenses to three or four PhD students who present at the conference.  
Round Table for Asia Pacific-ACR conference. Delegates can submit photos and poems to share at a special session of the ACR conference, which follows. Bring your camera! We will compile photos and poems between conferences and analyse them during the Round Table. This is an opportunity to experience, learn, apply, collaborate, and produce a conference presentation and possibly a collaborative paper!   Let us know if you want to participate.
Conference Co-Chairs
Carolyn Costley, Waikato Management School
Lorraine Friend, Waikato Management School
All submissions and conference enquiries to:

Submission Formats
1)      Competitive papers relating gender to marketing and consumer research — in a broad sense or particularly focused on the theme of place. Competitive papers represent completed original work. They should be approximately 20 pages (inclusive), double-spaced, 12-point Times New Roman.
2)      Abstracts of 1500 words should communicate the substance and contribution of the research.
3)      Special topics include 3 or 4 presenters on the same topic. Proposals should include a 500-word abstract for each presentation.

In all cases,
Page 1 should contain title, format, author(s), and full contact information including e-mail.
Submit as a Word Document.
Send to with Submission in the subject line.
Conference delegates will receive a digital copy of conference proceedings. Accepted papers, abstracts, and special topics will be included.
Conference Program
We plan no tracks, per se. We will meet together for all presentations.
Conference Registration Fee
Check our Facebook page for the conference fee and payment details. We expect it to be less than NZ$300.
Conference Hotel
The Gender, Marketing and Consumer Behaviour Conference will be at the Copthorne Hotel & Resort Queenstown Lakefront. This is directly across the street from the ACR conference hotel, so you don’t have to move. We will provide you with a direct booking form for the hotel. A standard room is NZ$170.