Innovative Excellence in Mar Ed


The AMA Teaching and Learning SIG calls for nominations for Pearson-Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education

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Call for Applications/Nominations for the Pearson-Prentice Hall’s Solomon-Marshall-Stuart 2012 Award for Innovative Excellence in Marketing Education

The Teaching and Learning Special Interest Group, in partnership with Pearson Prentice Hall and Solomon, Marshall, Stuart the authors of the Marketing: Real People, Real Choices marketing text, conducts a competition to recognize innovative excellence in marketing education. This competition provides a forum for outstanding teachers to share their classroom innovations with colleagues from around the world. The annual winner of the Pearson Prentice Hall Solomon-Marshall-Stuart Award is honored as part of a special session at the Summer Marketing Educator’s conference. Additionally, the winner receives a beautiful plaque from the SIG and a US$1,500 check from Pearson Prentice Hall.

The competition is open to any full-time marketing educator who is also a member of the American Marketing Association (AMA) and who has designed an innovative method of teaching marketing students or who has devised classroom innovation(s). (Please note that this is an individual award and not an innovation award based on a project created by multiple faculty members.) The award is not restricted to any particular marketing course. Individuals wishing to compete for the Award for Innovative Excellence should prepare an application package according to the guidelines listed below and submit it to the Teaching & Learning Special Interest Group (SIG) chair, to be received no later than March 30, 2012. Submissions will be reviewed by a panel of judges who will evaluate the applications and select the winner. The winner will be required to register for the AMA Summer 2012 Educators’ Conference and make a presentation at the conference.

All applications shall be submitted electronically to Professor Victoria L. Crittenden, AMA Teaching and Learning SIG chair, at If you have any questions, please direct them to Professor Crittenden as well. Below are the submission guidelines. We look forward to seeing your submissions!

Guidelines for Submission of Application Materials

All applications shall be submitted electronically to Professor Victoria L. Crittenden, AMA Teaching and Learning SIG chair, at The submission should include the following items:

  1. Cover Page: The cover page should include the name of the applicant and all contact information, including the applicant’s name, AMA membership number, academic title/rank, institution, address, phone and fax numbers, and e-mail address.
  2. Letter from dean, chair, or colleague: This one to two page document (single-space, Times New Roman, 10-point font) should include highlights of the applicant’s teaching contributions and other information such as other teaching recognition received, impact of the applicant’s teaching on students, course, and/or overall program, and research or service contributions related to teaching. It should be kept in mind that this award recognizes teaching innovation, not simply doing a credible job teaching standard courses with traditional methods.
  3. Applicant’s Personal Statement: This one to two page document (single-space, Times New Roman, 10-point font) should describe the applicant’s teaching philosophy, key contributions to learning, etc.—all toward demonstrating innovative excellence in marketing education as related to the individual applicant.
  4. Condensed Curriculum Vitae: This should be a three page abbreviated vitae (Times New Roman, 10-point font) and include the applicant’s education, teaching experience, recent publications, major service roles, and other significant contributions.
  5. Supplements: This section should contain documentation of the applicant’s teaching innovation(s). The teaching innovation should be described in detail, with rationale for why the activity is truly innovative. Internal and/or external feedback about this innovation(s) is important and should be included in this section (original documentation of feedback is required; verbiage prepared by the applicant is not sufficient for this requirement). Additionally, since demonstration of longevity is critical to sustained excellence, please provide evidence of the impact of the innovation over time. In other words, the innovation(s) must have been implemented (with changes as necessary) over a period of time.

Contact Information: Questions should be directed to the AMA Teaching and Learning SIG competition chair.

Victoria L. Crittenden, D.B.A.
Chair, AMA Teaching & Learning SIG
Boston College
140 Commonwealth Avenue
Chestnut Hill, MA 02467 617.552.0430 (office)
617.552.6677 (fax) (email)

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