ARC: Connections: ELMAR: TOC areas: promotion: journals

Journal of Marketing Communications  Relevant ARCategory: Marketing Journals

---

New advertising formats: How persuasion knowledge affects consumer responses
–Patrick de Pelsmacker & Peter C. Neijens [Publisher] [Google Scholar]

Effects of online advertising format and persuasion knowledge on audience reactions
–Karolina Tutaj & Eva A. van Reijmersdal [Publisher] [Google Scholar]

Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments
–Laura F. Bright & Terry Daugherty [Publisher] [Google Scholar]

Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism
–Guda van Noort, Marjolijn L. Antheunis & Eva A. van Reijmersdal [Publisher] [Google Scholar]

From apathy to ambivalence: How is persuasion knowledge reflected in consumers’ comments about in-game advertising?
–Kristian Lorenzon & Cristel Antonia Russell [Publisher] [Google Scholar]

Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children
–Martin K.J. Waiguny, Michelle R. Nelson & Ralf Terlutter [Publisher] [Google Scholar]

---

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues Please Support ELMAR by joining the AMA or renewing your membership