TOC: J Mar Comm


Journal of Marketing Communications, 18(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: promotion: journals

Journal of Marketing Communications 

Relevant ARCategory: Marketing Journals 

New advertising formats: How persuasion knowledge affects consumer responses
Patrick de Pelsmacker & Peter C. Neijens [Publisher] [Google Scholar]

Effects of online advertising format and persuasion knowledge on audience reactions
Karolina Tutaj & Eva A. van Reijmersdal [Publisher] [Google Scholar]

Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments
Laura F. Bright & Terry Daugherty [Publisher] [Google Scholar]

Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism
Guda van Noort, Marjolijn L. Antheunis & Eva A. van Reijmersdal [Publisher] [Google Scholar]

From apathy to ambivalence: How is persuasion knowledge reflected in consumers’ comments about in-game advertising?
Kristian Lorenzon & Cristel Antonia Russell [Publisher] [Google Scholar]

Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children
Martin K.J. Waiguny, Michelle R. Nelson & Ralf Terlutter [Publisher] [Google Scholar]

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