Stewart to Edit JPP&M


The American Marketing Association announces that Dave W. Stewart is editor-designate of the Journal of Public Policy & Marketing

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Dave W. Stewart Named Journal of Public Policy & Marketing Editor-Designate

The American Marketing Association and the editor selection committee comprised of Robert F. Lusch (chair), Betsy H. Howlett, Patrick Murphy, Madhu Viswanathan, June Cotte, Elizabeth Moore, and Christopher Bartone, are pleased to announce that Dave W. Stewart has been named editor-designate of the Journal of Public Policy & Marketing. Stewart, whose three-year term begins July 1, 2012, replaces Ronald P. Hill, who has served as editor since July 2006. Stewart is Professor of Marketing at the School of Business Administration and the A. Gary Anderson Graduate School of Management at the University of California, Riverside.

AMA VP of Publications Robert Lusch commented on Stewart’s appointment, “David Stewart has developed an excellent record of research in marketing and public policy which is coupled with seasoned editorial experience gained through being the editor of the Journal of Marketing and the Journal of the Academy of Marketing Science. Indeed we are very fortunate to have such a well accomplished and recognized marketing scholar lead the Journal of Marketing & Public Policy. Stewart has some very exciting and visionary plans to further advance the mission of JPP&M.”

Professor Stewart’s areas of research have included advertising and promotion management, consumer behavior, marketing strategy and planning, and behavioral decision theory to name a few. Stewart’s work has been widely published in a number of journals and books, including the Journal of Consumer Research, Journal of Marketing Research, and JPP&M.

Stewart is an AMA member and served as the editor of Journal of Marketing from 1999 to 2002.

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