ARC: Connections: ELMAR: TOC areas: strategy: journals

Journal of Brand Management  Relevant ARCategory: Marketing Journals

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Statement from the new editors
–Tim Oliver Brexendorf, Joachim Kernstock and Shaun M Powell [Publisher]

Putting city branding into practice
–Erik Braun [Publisher] [Google Scholar]

Employee brand equity: Scale development and validation
–Ceridwyn King, Debra Grace and Daniel C Funk [Publisher] [Google Scholar]

On the validity of measuring brand images by rating concepts and free associations
–Jeffrey E Danes, Jeffrey S Hess, John W Story and Keith Vorst [Publisher] [Google Scholar]

Reasons for non-consideration of brands and the role of prior experience
–Svetlana Bogomolova and Sandra Millburn [Publisher] [Google Scholar]

Consumer perspectives of cultural branding: The case of Burberry in Taiwan
–Norman Peng and Annie Huiling Chen [Publisher] [Google Scholar]

Corporate branding literature: A research paradigm review
–Anandan Pillai [Publisher] [Google Scholar]

Effects of geographical university names on users’ perceptions
–Alessandro M Peluso and Gianluigi Guido [Publisher] [Google Scholar]

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