TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 33(1)
 ARC: Connections: ELMAR: TOC
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Services Marketing Quarterly
Relevant ARCategory: Marketing Journals |
The Use of Portraits and Performance Statements of Service Providers in Marketing Communications
–Beomjoon Choi, Dennis L. Rosen & Suna La [Publisher] [Google Scholar]
Life Insurance Service Providers’ Attributes and Relationship Quality
–Chang-Hua Yen, Li-Ling Liu, Frank C. Tsai & Chun-Min Lai [Publisher] [Google Scholar]
Emotional Intelligence in a Hierarchical Relationship: Evidence for Frontline Service Personnel
–Catherine Prentice & Brian E. M. King [Publisher] [Google Scholar]
Services Segmentation and Emergent Customer Behavior: A Case Study
–Denise Jarratt & Ramzi Fayed [Publisher] [Google Scholar]
Church Marketing: Building and Sustaining Membership
–Marion Stanton Webb [Publisher] [Google Scholar]
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