ARC: Connections: ELMAR: TOC areas: cb: journals

Psychology and Marketing  Relevant ARCategory: Marketing Journals

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The Intra- and Inter-Personal Dynamics Associated with Consuming Sensitive Products: Understanding the Consumption of Erectile Function Aids Using Dimensional Qualitative Research
–Fiona J. Newton, Michael T. Ewing and Leyland F. Pitt [Publisher] [Google Scholar]

When Satisfied Consumers Do Not Return: Variety Seeking’s Effect on Short- and Long-Term Intentions
–Isabel Sánchez-García, Rik Pieters, Marcel Zeelenberg and Enrique Bigné [Publisher] [Google Scholar]

Consumer Intentions to Revisit Online Retailers: A Mental Imagery Account
–Evmorfia Argyriou [Publisher] [Google Scholar]

The Eyes Have It: How a Car’s Face Influences Consumer Categorization and Evaluation of Product Line Extensions
–Susan M. Keaveney, Andreas Herrmann, Rene Befurt and Jan R. Landwehr [Publisher] [Google Scholar]

Book Review

Groundswell – Winning in a World Transformed by Social Technologies. Charlene Li and Josh Bernoff, Harvard Business Press, 2009. ISBN-13: 978-1422125007
–Daniel D. Butler [Publisher]

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