TOC: J Database Mar Cust Strat Man


Journal of Database Marketing and Customer Strategy Management, 18(4)

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Journal of Database Marketing 

Relevant ARCategory: Marketing Journals 

Jane Fae Ozimek [Publisher] [

The agony and the ecstasy of CRM in a smart grid world
Peter C Honebein and Roy F Cammarano [Publisher] [Google Scholar]

The death of personal service: Why retailers make consumers responsible for their own customer experience
Merlin Stone [Publisher] [Google Scholar]

Effect of applying quality fundamentals on the performance of airline companies working in the Jordanian market: Field study
Abdullah Mohammad Hersh, Kalil Aladwan and Abdelmo’ti Suleiman Aburoub [Publisher] [Google Scholar]

Mass customization strategy development by FIRM
Azadeh Pishdad and Fattaneh Taghiyareh [Publisher] [Google Scholar]

Is it worth it to be unethical? Consumers’ attitudes toward personalized commercial e-mails
Jay (Hyunjae) Yu [Publisher] [Google Scholar]

Consumer culture and purchase intentions toward fashion apparel in Mexico
Rajagopal [Publisher] [Google Scholar]

Case Study: How digital asset management helped Randstad integrate Vedior without choking
Joost Schriever [Publisher] [Google Scholar]

Tug of love: How technology is changing the relationship between consumers and brands – and what marketers can do about it
Murray Dudgeon [Publisher] [Google Scholar]

Marketing by e-mail? A review of some important rules
Chris Pounder [Publisher] [Google Scholar]

Book Reviews

Managing complexity in organisations: Text and cases
Trevor Gallop [Publisher]

The five futures glasses
Andy Green [Publisher]

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