ARC: Connections: ELMAR: TOC areas: direct: journals

Journal of Database Marketing  Relevant ARCategory: Marketing Journals

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Editorial
–Jane Fae Ozimek [Publisher] [

The agony and the ecstasy of CRM in a smart grid world
–Peter C Honebein and Roy F Cammarano [Publisher] [Google Scholar]

The death of personal service: Why retailers make consumers responsible for their own customer experience
–Merlin Stone [Publisher] [Google Scholar]

Effect of applying quality fundamentals on the performance of airline companies working in the Jordanian market: Field study
–Abdullah Mohammad Hersh, Kalil Aladwan and Abdelmo’ti Suleiman Aburoub [Publisher] [Google Scholar]

Mass customization strategy development by FIRM
–Azadeh Pishdad and Fattaneh Taghiyareh [Publisher] [Google Scholar]

Is it worth it to be unethical? Consumers’ attitudes toward personalized commercial e-mails
–Jay (Hyunjae) Yu [Publisher] [Google Scholar]

Consumer culture and purchase intentions toward fashion apparel in Mexico
–Rajagopal [Publisher] [Google Scholar]

Case Study: How digital asset management helped Randstad integrate Vedior without choking
–Joost Schriever [Publisher] [Google Scholar]

Tug of love: How technology is changing the relationship between consumers and brands – and what marketers can do about it
–Murray Dudgeon [Publisher] [Google Scholar]

Marketing by e-mail? A review of some important rules
–Chris Pounder [Publisher] [Google Scholar]

Book Reviews

Managing complexity in organisations: Text and cases
–Trevor Gallop [Publisher]

The five futures glasses
–Andy Green [Publisher]

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