ARC: Connections: ELMAR: TOC areas: cb: journals

Journal of Consumer Behaviour  Relevant ARCategory: Marketing Journals

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Mining messages: Exploring consumer response to consumer- vs. firm-generated ads
–Ekin Pehlivan, Funda Sarican and Pierre Berthon [Publisher] [Google Scholar]

E-Word-of-Mouth on health social networking sites: An opportunity for tailored health communication
–Bo Liang and Debra L. Scammon [Publisher] [Google Scholar]

Help me, I’m fat! Social support in online weight loss networks
–Paul W. Ballantine and Rachel J. Stephenson [Publisher] [Google Scholar]

Engaging customers on Facebook: Challenges for e-retailers
–Lisa Harris and Charles Dennis [Publisher] [Google Scholar]

Influence of social networking site and user access method on social media evaluation
–John H. Heinrichs, Jeen-Su Lim and Kee-Sook Lim [Publisher] [Google Scholar]

Consumer activity in social media: Managerial approaches to consumers’ social media behavior
–Kristina Heinonen [Publisher] [Google Scholar]

Forward or delete: What drives peer-to-peer message propagation across social networks?
–Christopher G. Harvey, David B. Stewart and Michael T. Ewing [Publisher] [Google Scholar]

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