Pricing Conference 2012


Pricing Conference, Detroit, 15-17 Aug 2012, Hosts Abhijit Biswas, Sujay Dutta and Abhijit Guha; Deadline 1 Apr

 ARC: Connections: ELMAR: Posting  

August 15-17, 2012

The Pricing Conference, organized by Wayne State University, will be held at Motorcity Casino Hotel in Detroit, Michigan on August 15-17, 2012. The conference ends at 12noon on Aug17, leaving you enough time to make it to AMA Summer Conference (2012) in Chicago.

The conference will focus on papers related to various aspects of pricing from academic and managerial perspectives. The conference will also host the Pricing Doctoral Dissertation Competition. For more information on this competition, please consult the Fordham Pricing Center webpage at

Below is a list of potential topics of interest (illustrative list, not exhaustive, other related areas of research in pricing are also welcome):

  • Auction pricing
  • Biased price perceptions
  • Bundle pricing
  • Cross cultural price perceptions
  • Demographics and price responses
  • Elasticity estimation
  • Fairness in pricing
  • Information processing of price
  • International pricing
  • Low Price Guarantee/ Price-Matching Guarantee
  • Negotiated pricing
  • Odd/even pricing
  • Price interaction & marketing mix
  • Pricing strategy
  • Product mix pricing
  • Promotional pricing
  • Public policy and price controls
  • Quality inferences in prices
  • Quantity surcharges
  • Reference prices
  • Internet pricing
  • Yield pricing

The deadline for submissions is April 1, 2012.

Please send your submissions in Microsoft Word 2007 format to Please indicate if you also wish your submission to be considered for the Journal of Product and Brand Management. Please include the following in the submission:

  1. Title page with (i) title of the paper, (ii) listing of all authors and their affiliations, and (iii) full contact details of the corresponding author
  2. 1000 word abstract
  3. A complete manuscript (20 pages max, including figures/ tables/ appendices and references)

Submissions must be in 12-point font, double-spaced and in Times New Roman font.

Please consult Abhijit Biswas (, Sujay Dutta ( or Abhijit Guha ( for clarifications or additional details.

For Wayne State University:

Abhijit Biswas
Sujay Dutta
Abhijit Guha

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership