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CALL FOR PAPERS

2012 Academy of Indian Marketing International Annual Conference

• Place: Bangalore, India
• Dates: July 29-31, 2012

Conference Theme:

Innovation in Marketing for Emerging Markets
Global Challenges and Opportunities

Conference Co-Chairs:

• Dr. Jagdish N. Sheth, Emory University, USA; Founder – Academy of Indian Marketing
• Dr. V. Kumar, Georgia State University, USA; Co-Founder – Academy of Indian Marketing
• Dr. Madhukar Angur, Alliance University, Bangalore

Dr. Piyush Kumar Sinha, Indian Institute of Management, Ahmedabad
Conference Website

• www.aoim.in
• www.academyoim.org

Paper submission deadline: February 15, 2012

A “momentous and gigantic shift” is taking place today in the global economy because of the growing clout and sudden burst of emerging markets in the world economic scenario. Emerging markets have expanded to several countries in Asia, Latin America, Central and Eastern Europe, the Middle East and also a few countries in Africa. India, China, Brazil and Russia, referred to collectively as BRIC, are among the largest emerging markets in the contemporary global world.

The emerging markets have brought about a metamorphic change in world trade, commerce, markets and the balance of power. Their share of the total merchandise exports is now over 40%. They account for 20% of the world economy and in the coming 25 years it is projected that these will grow up to 50%. Two thirds of the global Forex resource is with them. Over 70 Fortune 500 firms are from the emerging economies. “A new breed of world class companies” from these economies is expanding their global operations fast through mergers and acquisitions.

A new global order emerged recently when a group of 20 nations, comprising both developed and emerging economies including China, Brazil, India etc., replaced the elite club of rich nations called the Group Eight as the global forum for economic policy. The rise of new economic powers, faster integration of the world economy and the growing power of information technology are likely to trigger dramatic changes and transform the global economic landscape in the coming years.

Although with faster economic growth, rising incomes and growing population, emerging markets offer enormous marketing opportunities, several multinationals failed in these markets when they tried to follow the traditional marketing models that work in developed markets. The unique cultural characteristics and tradition and dynamics of consumer behavior in emerging economies demand a different marketing strategy and sales program for achieving success.

It is against this backdrop that the three-day Bangalore conference on “Innovation in Marketing for Emerging Markets: Global Challenges and Opportunities” is organized by Academy of Indian Marketing (AIM), and Alliance University School of Business, Bangalore. The Conference brings together a distinguished panel of speakers, including academics from renowned business schools, management thinkers, marketing experts, senior government policy makers and businessmen across the world to share their insights and hindsights on how global business firms should respond realistically to the concept of innovation in emerging markets and prepare for tomorrow’s global competitive challenges.

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