TOC: J Macromarketing
Introduction
Journal of Macromarketing, 31(4)
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Journal of Macromarketing
Relevant ARCategory: Marketing Journals |
In This Issue
–Terrence H. Witkowski [Publisher] [Google Scholar]
Conflicting Stakeholder Interests and Natural Gas: A Macromarketing Perspective
–Jeffrey E. Lewin, David Strutton, and Audhesh K. Paswan [Publisher] [Google Scholar]
Macro-Systems Role of Marketing: Do We Trade Environment for Welfare?
–Djavlonbek Kadirov [Publisher] [Google Scholar]
Glocal Conservatism: How Marketing Articulated a Neotraditional Saudi Arabian Society during the First Oil Boom, c. 1974-1984
–Relli Shechter [Publisher] [Google Scholar]
Competition and Combative Advertising: An Historical Analysis
–Fred K. Beard [Publisher] [Google Scholar]
Examining Markets, Marketing, Consumers, and Society through Documentary Films
–Russell Belk [Publisher] [Google Scholar]
Book Review:
Sex Trafficking: Inside the Business of Modern Slavery
–A. Dwayne Ball and Julia R. Pennington [Publisher]
The Dark Side of Chocolate
–Julia R. Pennington and A. Dwayne Ball [Publisher] [Google Scholar]
The Public Domain: Enclosing the Commons of the Mind
–Robert A. Mittelstaedt [Publisher] [Google Scholar]
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