TOC: J Mar


Journal of Marketing, 76(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing 

Relevant ARCategory: Marketing Journals 

The Effect of Business-Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do with It?
Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M Steenkamp, and Marnik G Dekimpe [Publisher] [Google Scholar]

Generating Sales While Providing Service: A Study of Customer Service Representatives’ Ambidextrous Behavior
Claudia Jasmand, Vera Blazevic, and Ko de Ruyter [Publisher] [Google Scholar]

The Effect of Brand Acquisition and Disposal on Stock Returns
Michael A Wiles, Neil A Morgan, and Lopo L Rego [Publisher] [Google Scholar]

The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information
Gina S Mohr, Donald R Lichtenstein, and Chris Janiszewski [Publisher] [Google Scholar]

Measuring and Managing Returns from Retailer-Customized Coupon Campaigns
Rajkumar Venkatesan and Paul W Farris [Publisher] [Google Scholar]

Go Green! Should Environmental Messages Be So Assertive?
Ann Kronrod, Amir Grinstein, and Luc Wathieu [Publisher] [Google Scholar]

Belief in a Just World: Consumer Intentions and Behaviors Toward Ethical Products
Katherine White, Rhiannon MacDonnell, and John H Ellard Vol. 76, No. 1: 103-118. [Publisher] [Google Scholar]

How Can Stressed Employees Deliver Better Customer Service? The Underlying Self-Regulation Depletion Mechanism
Kimmy Wa Chan and Echo Wen Wan [Publisher] [Google Scholar]

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