ARC: Connections: ELMAR: TOC areas: management: journals

Business Horizons  Relevant ARCategory: Marketing Journals

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Cruising toward the future
–Marc J. Dollinger [Publisher] [Google Scholar]

Strategy in motion: Using motion pictures to illustrate strategic management concepts
–Miles A. Zachary, Aaron F. McKenny, Jeremy C. Short, David J. Ketchen [Publisher] [Google Scholar]

Fairness in business: Does it matter, and what does it mean?
–Joel D. Rubin [Publisher] [Google Scholar]

We may have hired Dr. Jekyll, but we ended up with Mr. Hyde
–Idalene F. Kesner, Christine H. Mooney [Publisher] [Google Scholar]

Academic Perspective: We may have hired Dr. Jekyll, but we ended up with Mr. Hyde
–Sandy Jeanquart Miles [Publisher] [Google Scholar]

Practitioner Perspective: We may have hired Dr. Jekyll, but we ended up with Mr. Hyde
–Martha E.M. Kopacz [Publisher] [Google Scholar]

The Britney Spears universe: Social media and viral marketing at its best
–Andreas M. Kaplan, Michael Haenlein [Publisher] [Google Scholar]

Solutions for customer complaints about offshoring and outsourcing services
–Earl D. Honeycutt, Vincent P. Magnini, Shawn T. Thelen [Publisher] [Google Scholar]

Can an old firm learn new tricks? A corporate entrepreneurship approach to organizational renewal
–Soili Peltola [Publisher] [Google Scholar]

The psychology of behaviorally-focused résumés on applicant selection: Are your hiring managers really hiring the ‘right’ people for the ‘right’ jobs?
–Dianne Weinstein [Publisher] [Google Scholar]

Will your workers sue you? State-by-State risks and strategic responses
–Richard A. Posthuma [Publisher] [Google Scholar]

Do you have a survival instinct? Leveraging genetic codes to achieve fit in hostile business environments
–Thomas Lawton, Tazeeb Rajwani, Patrick Reinmoeller [Publisher] [Google Scholar]

Book Review

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage, by Daniel C. Esty and Andrew S. Winston (Hoboken, NJ: John Wiley & Sons, 2009, 408 pp.)
–Mimi Dollinger [Publisher] [Google Scholar]

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