TOC: J Retailing
Introduction
Journal of Retailing, 87(4)
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Journal of Retailing
Relevant ARCategory: Marketing Journals |
The Journal of Retailing 2006–2011: A Nostalgic Retrospective
–James R. Brown, Rajiv P. Dant [Publisher]
“One-deal-fits-all?” On Category Sales Promotion Effectiveness in Smaller versus Larger Supermarkets
–Hans Haans, Els Gijsbrechts [Publisher] [Google Scholar]
Analysis of free gift card program effectiveness
–Moutaz Khouja, Jingming Pan, Brian T. Ratchford, Jing Zhou [Publisher] [Google Scholar]
Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes
–Thomas Suwelack, Jens Hogreve, Wayne D. Hoyer [Publisher] [Google Scholar]
Reduce Content or Raise Price? The Impact of Persuasion Knowledge and Unit Price Increase Tactics on Retailer and Product Brand Attitudes
–Luke Kachersky [Publisher] [Google Scholar]
Second-Hand Markets and Intrasupply Chain Competition
–Konstantin Kogan [Publisher] [Google Scholar]
Retail Luxury Strategy: Assembling Charisma through Art and Magic
–Delphine Dion, Eric Arnould [Publisher] [Google Scholar]
Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?
–Stephen K. Kim, Jonathan D. Hibbard, Scott D. Swain [Publisher] [Google Scholar]
Two-Tier Store Brands: The Benefic Impact of a Value Brand on Perceptions of a Premium Brand
–Mauricio M. Palmeira, Dominic Thomas [Publisher] [Google Scholar]
Reducing the Size of Internal Hierarchy: The Case of Multi-Unit Franchising
–Rupinder Jindal [Publisher] [Google Scholar]
In-Store Referrals on the Internet
–Gangshu (George) Cai, Ying-Ju Chen [Publisher] [Google Scholar]
Towards a Further Understanding of the Antecedents of Retailer New Product Adoption
–Yvonne M. van Everdingen, Laurens M. Sloot, Erjen van Nierop, Peter C. Verhoef [Publisher] [Google Scholar]
Born Unequal: A Study of the Helpfulness of User-Generated Product Reviews
–Yue Pan, Jason Q. Zhang [Publisher] [Google Scholar]
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