DBM 2012


Fourth Destination Branding & Marketing Conference, Cardiff, UK, 5-7 Dec 2012; Deadline

 ARC: Connections: ELMAR: Posting

Dear Colleagues,

We are pleased to announce that the Fourth Destination Branding & Marketing Conference will be hosted by the Welsh Centre for Tourism Research at Cardiff Metropolitan University (www.uwic.ac.uk/wctr) during 5-7 December 2012.

DBM IV will gather destination marketing experts from academia, industry and policy to discuss this increasingly significant intersection of tourism, economic development, events and heritage management, spatial design and public diplomacy in Cardiff, the vibrant capital city of Wales.

We invite papers and presentations from practitioners and researchers on the following themes:

Creativity & Innovation

  • Strategic developments in destination branding and marketing
  • Innovation and creativity in place and destination branding
  • Digital and mobile platforms, online communications and social media

Competition & Cooperation

  • Cooperation, partnership, leadership & competition in destination branding & marketing
  • Destination branding and marketing measurement & effectiveness
  • The economics of destination branding and marketing

Image, Reputation & Identity

  • Place reputation management/stewardship
  • Destination image and national, regional and community identities
  • Destination, crisis and risk management, communications & PR

Destinations & the Arts, Culture & Events Economy

  • Destination branding and events
  • Branding, the arts, heritage and culture
  • Destination branding for the convention and gaming markets

Delivering Destination Brands

  • Hospitality and hotel management in a destination branding context
  • Destination brands, gastronomy and cuisine
  • Consumers, destination marketing and brand relationships
  • Destination brands, spatial design and a sense of place
  • Delivering the brand promise and the human factor

Sustainability & Ethics

  • Destination branding, stakeholders and citizenship inclusion
  • Brand management, authorship, stewardship and commodification
  • Sustainable development and the future

Keynote/Invited Speakers

Malcolm Allan, Director, Destination Consulting, Colliers International UK
Tom Buncle, Managing Director of Yellow Railroad International Destination Consultancy
Sophie Flensburg, PR Manager, Visit Sweden
Dr. Mihalis Kavaratzis, University of Leicester
Jon Munro, Managing Director & Bethan Richards, Creative Director of Cinchmarketing

Submission Guidelines are available at


Abstracts & full papers should be sent to the conference administrator at DBMconference@uwic.ac.uk

Key dates:

Abstracts: 31st. May 2012
Authors notified of acceptance: 31st. July 2012
Full papers (max 5,000 words) for ISBN conference proceedings: 28th. September 2012
Final Conference Registration: 1st. November 2012

Publication Plan/Awards: We are pursuing a range of publication opportunities in addition to the peer-reviewed proceedings. The best full paper will receive a £200 cash prize sponsored by the Journal of Place Branding & Public Diplomacy.

Full conference details will soon be available at www.uwic.ac.uk/wctr. For all registration and accommodation details, please contact the conference administrator at DBMconference@uwic.ac.uk. The conference venue is the four-star city centre Radisson Blu Hotel in Cardiff, UK.

Early Bird Delegate Rate £325
Early Bird Student Rate £190
Day Delegate Rate £120

Conference Organizers

Welsh Centre for Tourism Research, Cardiff Metropolitan University (CMU)
International Tourism Research Centre, Institute for Tourism Studies (IFT), Macau
International Tourism Research Institute and the College of Hospitality, Retail, and Sport Management, University of South Carolina (USC)
Finnmark University College, Norway
The Institute for Tourism, Zagreb, Croatia

Conference Chairs

Professor Nigel Morgan (Cardiff Metropolitan University)
Professor Annette Pritchard (Cardiff Metropolitan University)
President Fanny Vong (IFT)
Professor Brian Mihalik, Dean, College of Hospitality, Retail, and Sport Management, (USC)

Scientific & Organizing Committee

Professor Rich Harrill (International Tourism Research Institute, USC)
Dr. Leonardo (Don) Dioko (ITRC-IFT)
Dr. Xiang (Robert) Li (International Tourism Research Institute, USC)
Dr. Robert Govers (University of Leuven)
Dr. Mihalis Kavaratzis (University of Leicester)
Professor Alan Fyall (Bournemouth University)
Dr. Bente Heimtun (Finnmark University College)
Kristen Albert Ellingsen (Finnmark University College)
Dr. Sanda Corak (The Institute for Tourism, Zagreb)
Dr. Magdalena Florek (Poznan University of Economics & Best Place, European Place Marketing Institute)
Dr. Claire Haven-Tang (Cardiff Metropolitan University)
Dr. José Fernández Cavia (Pompeu Fabre University)

We hope to welcome you in Cardiff in December next year,

Kind regards,


Professor Nigel Morgan
The Welsh Centre for Tourism Research
Cardiff Metropolitan University