Ad Quality


Sridhar Samu seeks information on the impact of advertisement quality on building brand equity

Hi all,

I am posting this for a colleague, but please respond directly to me at Thanks

After a fairly exhaustive search (Google Scholar, ABI Inform, etc), I am unable to find any recent work that discusses the impact of quality of advertisement on building brand equity. I am keen to know of any work that addresses this relationship. Further, has this been studied in the context of consumer knowledge levels? Any help would be highly appreciated.