TOC: Young Consumers
Introduction
Young Consumers, 12(4)
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Young Consumers
Relevant ARCategory: Marketing Journals |
Children as agents of secondary socialisation for their parents
–Torgeir Watne, Antonio Lobo, Linda Brennan [Publisher] [Google Scholar]
Phone bullying: impact on self-esteem and well-being
–Judy Drennan, Mark R. Brown, Gillian Sullivan Mort [Publisher] [Google Scholar]
Behavioral aspects of cell phone usage among youth: an exploratory study
–Matti Haverila [Publisher] [Google Scholar]
Consumer research on tweens: putting the pieces together
–Erika Lundby [Publisher] [Google Scholar]
Generation Y’s athlete role model perceptions on PWOM behaviour
–Ivan Buksa, Ann Mitsis [Publisher] [Google Scholar]
Segmenting young adults through their consumption styles: a cross-cultural study
–Ulun Akturan, Nuray Tezcan, Alexandra Vignolles [Publisher] [Google Scholar]
Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs?
–Nitin Gupta [Publisher] [Google Scholar]