ARC: Connections: ELMAR: TOC areas: sectors: journals

International Journal of Technology Marketing  Relevant ARCategory: Marketing Journals

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A model of brand switching by lead users of high-tech capital equipment
–Sam O. Al-Kwifi, Rod B. McNaughton [Publisher] [Google Scholar]

Technological capabilities and firm performance: empirical results from Finnish ICT SMEs
–Sami Saarenketo, Kaisu Puumalainen, Kalevi Kyl?heiko, et al. [Publisher] [Google Scholar]

Market knowledge competence ? a driving force or a roadblock for radical innovations?
–Liisa-Maija Sainio, Hanna Saloj?rvi, Pia Hurmelinna-Laukkanen, et al. [Publisher] [Google Scholar]

A model for pricing emergent technology based on perceived business impact value
–Arpan Kumar Kar, Ashis Kumar Pani [Publisher] [Google Scholar]

Forming positive advertising and product attitude: the role of product involvement
–Edward Shih-Tse Wang [Publisher] [Google Scholar]

Emotional connections to books and technological innovations: an e-book perspective
–Vanessa Ratten [Publisher] [Google Scholar]

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