ARC: Connections: ELMAR: TOC areas: b2b: journals

Industrial Marketing Management  Relevant ARCategory: Marketing Journals

---

Brands: Just for consumers? Introduction to the special issue on B2B branding
–Sheena Leek, George Christodoulides [Publisher] [Google Scholar]

B2B service brand identity: Scale development and validation
–Darren Coleman, Leslie de Chernatony, George Christodoulides [Publisher] [Google Scholar]

The industrial brand personality scale: Building strong business-to-business brands
–Uta Herbst, Michael A. Merz [Publisher] [Google Scholar]

To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets
–Klaus Backhaus, Michael Steiner, Kai Lügger [Publisher] [Google Scholar]

Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport
–Galina Biedenbach, Maria Bengtsson, Joakim Wincent [Publisher] [Google Scholar]

Brand relationships and brand equity in franchising
–Munyaradzi W. Nyadzayo, Margaret Jekanyika Matanda, Michael T. Ewing [Publisher] [Google Scholar]

Brand stability as a signaling phenomenon — An empirical investigation in industrial markets
–Alexander Leischnig, Margit Enke [Publisher] [Google Scholar]

Engineering consultants’ perceptions of corporate branding: A case study of an international engineering consultancy
–Alireza Sheikh, Ming Lim [Publisher] [Google Scholar]

Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand
–Christine Vallaster, Adam Lindgreen [Publisher] [Google Scholar]

Network actors’ participation in B2B SME branding
–Minna Mäläskä, Saila Saraniemi, Jaana Tähtinen [Publisher] [Google Scholar]

Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
–Nina Michaelidou, Nikoletta Theofania Siamagka, George Christodoulides [Publisher] [Google Scholar]

The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing
–Kenneth Le Meunier-FitzHugh, Graham R. Massey, Nigel F. Piercy [Publisher] [Google Scholar]

Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness
–Francisco-Jose Molina-Castillo, Daniel Jimenez-Jimenez, Jose-Luis Munuera-Aleman [Publisher] [Google Scholar]

Suspicion: Its sources, means of control, and effect on interorganizational relationships
–Gary L. Hunter, Jule B. Gassenheimer, Judy A. Siguaw [Publisher] [Google Scholar]

An examination of the influence ofguanxiandxinyong(utilization of personal trust) on negotiation outcome in China: An old friend approach
–T.K.P. Leung, Ricky Yee-Kwong Chan, Kee-hung Lai, Eric W.T. Ngai [Publisher] [Google Scholar]

Marketing of competence-based solutions to buyers in exploratory relationships: Perspective of OEM suppliers
–Ling-yee Li [Publisher] [Google Scholar]

---