ARC: Connections: ELMAR: TOC areas: direct: journals

Journal of Database Marketing  Relevant ARCategory: Marketing Journals

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Editorial
–Ozimek, Jane Fae [Publisher]

Is SCRM really a good social media strategy
–Ang, Lawrence [Publisher] [Google Scholar]

The possible impact of university corruption on customers ethical standards
–Stone, Merlin; Starkey, Michael [Publisher] [Google Scholar]

Accounting scandals in the context of corporate social reporting
–Bhutta, Nousheen Tariq; Saeed, Muhammed Mohtsham [Publisher] [Google Scholar]

Corporate blogs and internet marketing Using consumer knowledge and emotion as strategic variables to develop consumer engagement
–Sinha, Nidhi; Ahuja, Vandana; Medury, Y [Publisher] [Google Scholar]

The meta-challenge of complexity for global companies
–Amann, Wolfgang; Nedopil, Christoph; Steger, Ulrich [Publisher] [Google Scholar]

The impact of cookie consent on targeted adverts
–Lee, Phil [Publisher] [Google Scholar]

Legal Update
–Ozimek, Jane Fae [Publisher]

Customer data integration: Reaching more consumers with certainty
–Barker, David [Publisher] [Google Scholar]

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