TOC: Intl J Res Mar


International Journal of Research in Marketing, 28(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

International Journal of Research in Marketing 

Relevant ARCategory: Marketing Journals 

Will the frog change into a prince? Predicting future customer profitability
Roland T. Rust, V. Kumar, Rajkumar Venkatesan [Publisher] [Google Scholar]

The global entry of new pharmaceuticals: A joint investigation of launch window and price
Isabel Verniers, Stefan Stremersch, Christophe Croux [Publisher] [Google Scholar]

New product pricing strategy under customer asymmetric anchoring
Joo Heon Park, Douglas L. MacLachlan, Edwin Love [Publisher] [Google Scholar]

Investigating the immediate and long-term effects of job stressors on frontline service employees
Anita Whiting, Naveen Donthu, Andrew M. Baker [Publisher] [Google Scholar]

Customer reactions to acquirer-dominant mergers and acquisitions
Helge Thorbjørnsen, Micael Dahlén [Publisher] [Google Scholar]

Branding in a global marketpla The mediating effects of quality and self-identity brand signals
Yuliya Strizhakova, Robin A. Coulter, Linda L. Price [Publisher] [Google Scholar]

Rise and fall of stars: Investigating the evolution of star status in professional team sports
Yupin Yang, Mengze Shi [Publisher] [Google Scholar]

The antecedents and consequences of restrictive age-based ratings in the global motion picture industry
Mark A.A.M. Leenders, Jehoshua Eliashberg [Publisher] [Google Scholar]

Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity
Jie Yu, Peter Goos, Martina Vandebroek [Publisher] [Google Scholar]