ARC: Connections: ELMAR: Posting

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Advanced Research Techniques Call for Papers
June 24-27, 2012
The Westin • Seattle, WA

Call for Papers – Guidelines & Submission

Submission Deadline- November 30, 2011

Join us in 2012. Please accept this invitation to submit a presentation or poster for the 23rd Annual Advanced Research Techniques Forum (ART Forum) for the Program Committee’s consideration. The submission deadline is November 30, 2011.

The ART Forum is a unique conference that provides an opportunity for both academics and practitioners to exchange new ideas and innovative approaches in marketing research. Since its inception in 1990, the conference has focused on the use of sophisticated methodologies and quantitative techniques in support of strategic and tactical marketing decisions. Experienced research practitioners who use advanced methods in their jobs comprise the largest segment of conference attendees.

All proposals are reviewed by the entire program committee. Our selection criteria favor presentations and posters that illustrate state-of-the-art solutions to important practical problems and involve non-proprietary software and data sources. Abstracts should be based on completed (or nearly complete) work that demonstrates clear managerial relevance and focus on practical rather than purely esoteric/theoretical issues. Successful submissions typically apply or propose an advanced technique or procedure to analyze a real-world issue. All authors submitting papers for review will be notified about selection in mid-December.

Full Call for Papers and Submission Form can be found on the AMA website:

http://www.marketingpower.com/Calendar/Pages/2012ARTForum.aspx

All accepted submissions will receive a complimentary registration to the event.

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