Berry Book Prize Winners 2011
Introduction
George S. Day and Christine Moorman (Strategy from the Outside) and Mark Jeffery (Data-Driven Marketing) have won the 2011 Berry AMA Book Prize
ARC: Connections: ELMAR: Posting
Foundation Announces 2011 Berry-AMA Book Prize Winners
Are you looking for some exceptional marketing books to read? If so, get a copy of Strategy from the Outside In: Profiting from Customer Value, by George S. Day and Christine Moorman, and Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know, by Mark Jeffery.
While quite different in their level and approach, these books are remarkably complementary in what they offer the reader. In Strategy from the Outside In, Day and Moorman make a cogent and compelling case for the value of a marketing perspective in the boardroom: “Outside-in” thinking is the hallmark of any truly customer-centric organization. In Data-Driven Marketing, Jeffery does a masterful job of showing how to use key marketing metrics to actually implement strategic thinking; his integration of concepts, spreadsheets, and business cases yields a highly effective presentation. Readers who “bundle” these two books will find a useful synergy between the strategic-level discussion of Strategy from the Outside In and the nuts-and-bolts accountability of Data-Driven Marketing, according to Rich Lutz, Chair of the Berry-AMA Book Prize Committee whom announced these books as co-winners of the 2011 Berry-AMA Book Prize for the best book in marketing.
The AMA Foundation’s Berry-AMA Book Prize recognizes books whose innovative ideas have had significant impact on marketing and related fields. The prize acknowledge academic and practitioner marketing excellence and is named in honor of Leonard L. Berry, a distinguished professor of marketing at Texas A&M University, and his wife Nancy F. Berry.
To read the complete Berry-AMA Book Prize press release or nominate an exceptional marketing book for the 2012 prize, please visit
www.themarketingfoundation.org/berry_book_prize.