TOC: J Mar Man


Journal of Marketing Management, 27(11/12)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing Management 

Relevant ARCategory: Marketing Journals 

Special Issue: On the Marketisation and Marketing of Higher Education

This thing called marketisation
Anthony Lowrie & Jane Hemsley-Brown [Publisher] [Google Scholar]

Strategic, competitive, and co-operative approaches to internationalisation in European business schools
Roger Bennett & Rita Kottasz [Publisher] [Google Scholar]

Marketing strategy implementation in higher education: A mixed approach for model development and testing
Vik Naidoo & Terry Wu [Publisher] [Google Scholar]

The consumerist turn in higher education: Policy aspirations and outcomes
Rajani Naidoo, Avi Shankar & Ekant Veer [Publisher] [Google Scholar]

Market subjectivity and neoliberal governmentality in higher education
Rohit Varman, Biswatosh Saha & Per Skålén [Publisher] [Google Scholar]

Using student-choice behaviour to estimate tuition elasticity in higher education
Robert E. Carter & David J. Curry [Publisher] [Google Scholar]

The effects of pre-enrolment emotions and peer group interaction on students’ satisfaction
Adrian Palmer & Nicole Koenig-Lewis [Publisher] [Google Scholar]

The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education: An empirical examination
Lesley Ledden, Stavros P. Kalafatis & Alex Mathioudakis [Publisher] [Google Scholar]

Service recovery in higher education: Does national culture play a role?
Thorsten Gruber, Ilma Nur Chowdhury & Alexander E. Reppel [Publisher] [Google Scholar]

Book review

The marketisation of higher education and the student consumer, edited by Mike Molesworth, Richard Scullion, and Elizabeth Nixon Abingdon, Routledge, 2011, 248 pp., £24.99 (paperback), ISBN 13: 978-0-415-588447-0
Jane Hemsley-Brown [Publisher]