CCT 2012


7th Consumer Culture Theory Conference, Oxford, UK,16-19 Aug 2012, Chairs Linda Scott and S?ren Askegaard; Deadline 25 Mar

 ARC: Connections: ELMAR: Posting

Call for Papers
7th Consumer Culture Theory Conference
Saïd Business School, Oxford University, UK
August 16-19, 2012
Submission Deadline: March 25, 2012
Notification: May 11, 2012

Conference Co-Chairs:

Linda Scott, Oxford University
Søren Askegaard, University of Southern Denmark

Keynote Speaker:

Alan Warde, University of Manchester

Program Committee:

  • Eric Arnould, University of Bath / University of Southern Denmark
  • Fleura Bardhi, Northeastern University
  • Matthias Bode, University of Southern Denmark
  • Alan Bradshaw, University of London, Royal Holloway
  • June Cotte, Queen’s University
  • Bernard Cova, Euromed, Marseille
  • Paul Henry, University of Sydney
  • Margaret Hogg, Lancaster University
  • Robert Kozinets, York University
  • Pauline Maclaran, University of London, Royal Holloway
  • Stephanie O’Donohoe, Edinburgh University
  • Jacob Östberg, Stockholm University
  • Diego Rinallo, Bocconi University
  • Özlem Sandikci, Bilkent University
  • John Schouten, University of Portland
  • Lorna Stevens, University of Ulster
  • Anu Valtonen, University of Lapland

Questions should be addressed via email to

All submissions, as well as search for information on registration etc. should be done through

Call for Papers:

Consumer Culture Theory (CCT), retrospectively defined by Arnould and Thompson in the March 2005 issue of the Journal of Consumer Research, has since developed into a strong international community in process of institution building. CCT, today, refers to a diversity of research approaches which address the co-constituting relationships among consumers, consumption practices, cultural meaning systems, marketplace structures, and their contextualizing socio-cultural and historical conditions. CCT researchers hail from a multiplicity of academic disciplines and they investigate consumer culture through a broad spectrum of methodological and theoretical orientations.

Now in its 7th year, the Conference is a, possibly the, premier venue for consumer culture researchers from all academic disciplines to share their ideas, empirical insights, and theoretical interests in an engaging, invigorating, and cutting edge forum.

The conference of 2012 is the first geographically moving beyond the boundaries of North America and to Europe; a logical step since attendance at prior conferences has underlined the strong presence of CCT oriented researchers in various research environments in Europe. CCT, however, is not a geographically defined organization and the chairs of the 2012 conference would like to stress the global reach of CCT both in terms of researcher inclusion and research field(s). A key motif of the 2012 conference will be contextualizing contexts. CCT research has been instrumental in “putting consumer experience back into consumer research”, in order to paraphrase one of the founding figures of CCT. Whereas this has led to a tremendous enrichment of the understanding of consumer life worlds, macro-level structurations of these life worlds may pass “over the radar” of this standard approach in CCT research. We therefore particularly welcome papers that address the gap between experienced life worlds and macro-level socio-political or socio-cultural events and movements that can be used to situate (contextualize) the research context in a socio-historical universe. The recent rise in interest in practice theory and this year’s key note speaker underlines this focus. We emphasize, however, that submissions pursuing theoretical aims and questions not related to this contextualization motif are also welcomed and encouraged.

Conference submissions:

The conference co-chairs and program committee seek submissions in the following five tracks:

  1. Papers (complete written works)
  2. Perspectives (multi-paper, special topic sessions organized around a specific theme)
  3. Posters (research in developing stages of conceptual and/or empirical development)
  4. Poetry (poetic modes of expressing insights into consumer culture)
  5. Alternative Modes of Knowledge Representation (including, but not limited to, video, multimedia, and multi-sensory forms of representation)

In keeping with past conference precedent, the chairs and program committee will designate a subset of accepted papers for publication consideration. We are currently dealing with the luxury problem of having offers from two esteemed journals for dedicating an issue to selected conference papers. One of the submitted Perspectives sessions will be invited to form the core of a special issue of Consumption, Markets, and Culture. Details TBA.

Submission Deadline: March 25, 2012
Notification: May 11, 2012

Submission Requirements:

  1. Papers: Competitive papers should not exceed 22 pages, including references and tables (12 pt. Times New Roman, double spaced, with 1 inch margins on all sides).

    Submissions for the Papers track should follow these guidelines:

    Page 1: Title, author(s), and full contact information. Indicate contact person in cases of multiple authors.

    Page 2: Title and abstract (100-150 words)

    Page 3: Body of paper begins up to page 22 (maximum length).

    Papers must follow the current style of Consumption, Markets and Culture:


  2. Perspectives: Perspectives sessions should include, preferably, three presentations and a discussant.

    Submissions for the Perspectives track should follow these guidelines:

    Page 1: Session title, presentation titles, session chairperson, discussant, and full contact information for session organizer/contact person, each presenter, and discussant.

    Pages 2: Single-spaced description of session and contribution rationales.

    Pages 3-5: Single-spaced 500-word abstracts for each presentation.


  3. Posters: Posters should fit in to a format of no more than .

    Submissions for the Poster Session track should follow these guidelines:

    Page 1: Title, author, and full contact information. Indicate contact person in case of multiple authors.

    Pages 2-3: Title and extended abstract 750-1000 words. Illustrative images and figures may be included in a supplemental appendix.


  4. Poetry session – Champs, Clowns, Tricks:.

    For the CCT7 conference, the carriers of the poetic flame again suggest Charming Challenges to Theory. In the 2012 version, we intend to draw on a long-standing Oxford tradition for poetry slamming in public houses and other public spaces in order to insert the poetry sessions in real life social settings beyond the bland berth of the business school. We will, as has been the case for the last couple of CCT poetry events, seek to present the poetry in booklet form so that there is a tangible takeaway for participants and audience.

    The poetry session organisers will prepare a small volume or broadsheet of published poetry in advance to be handed out on site, in order for interested members of the audience to read and listen at the same time.

    Submit via e-mail: – Please designate your submission in the subject heading as "CCT poetry session submission."

    Contributions will be supportively reviewed by the poetry session organizers:

    Roel Wijland, University of Otago
    John Sherry, University of Notre Dame


  5. Alternative Modes of Knowledge Representation: Submissions in this track should include a cover page with contact information for the presenter and/or presenters (please designate the contact person if there is more than one presenter). The cover page must also include a brief overview of the presentation and a statement of how the presentation will contribute to understanding of consumer culture.

    Video presentations should be submitted on a DVD. Please pay attention to compatibility with region 2 standards for DVD material. If the presentation is multimedia, please submit a self-playing disc. For theatrical presentations, submit a Word document of the performative script. For all other representational modes, please submit in the most appropriate and practical medium. Alternative mode presentations should not exceed twenty minutes in length.

    Submit via mail to:

    Søren Askegaard
    Dept. of Marketing & Managament
    University of Southern Denmark, Odense Campusvej 55
    5230 Odense M

    [Please designate CCT submission on envelope or package]