TOC: Psych Mar


Psychology and Marketing, 28(12)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Psychology and Marketing 

Relevant ARCategory: Marketing Journals 

Adolescent girls from a modern conservative culture: The impact of their social identity on their perception of brand symbolism
Nizar Souiden and Bouthaina M’saad [Publisher] [Google Scholar]

Further insights into perceived value and consumer loyalty: A “Green” perspective
Monika Koller, Arne Floh and Alexander Zauner [Publisher] [Google Scholar]

Book Review

The leisure economy: How changing demographics, economics, and generational attitudes will reshape our lives and our industries
Astrid L. Keel [Publisher]