ARC: Connections: ELMAR: TOC areas: cb: journals

Psychology and Marketing  Relevant ARCategory: Marketing Journals

Adolescent girls from a modern conservative culture: The impact of their social identity on their perception of brand symbolism
–Nizar Souiden and Bouthaina M’saad [Publisher] [Google Scholar]

Further insights into perceived value and consumer loyalty: A “Green” perspective
–Monika Koller, Arne Floh and Alexander Zauner [Publisher] [Google Scholar]

Book Review

The leisure economy: How changing demographics, economics, and generational attitudes will reshape our lives and our industries
–Astrid L. Keel [Publisher]