ARC: Connections: ELMAR: TOC areas: product: journals

Journal of Product & Brand Management  Relevant ARCategory: Marketing Journals

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Special Issue Title: The behavioral aspects of pricing

Evolving pricing practices: the role of new business models
–Dhruv Grewal, Anne L. Roggeveen, Larry D. Compeau, Michael Levy [Publisher] [Google Scholar]

When children confront prices: an approach based on price presentation
–Coralie Damay, Nathalie Guichard, Amélie Clauzel [Publisher] [Google Scholar]

Understanding cultural influence on price perception: empirical insights from a SEM application
–Juan (Gloria) Meng [Publisher] [Google Scholar]

Online price dispersion – more than imperfect information
–Maria Petrescu [Publisher] [Google Scholar]

Simplifying difficult calculations: consumer choice of two-part tariffs
–Joseph P. Redden, Stephen J. Hoch [Publisher] [Google Scholar]

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