TOC: J Prod Brand Man


Journal of Product & Brand Management, 20(7)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: product: journals

Journal of Product & Brand Management 

Relevant ARCategory: Marketing Journals 

Special Issue Title: The behavioral aspects of pricing

Evolving pricing practices: the role of new business models
Dhruv Grewal, Anne L. Roggeveen, Larry D. Compeau, Michael Levy [Publisher] [Google Scholar]

When children confront prices: an approach based on price presentation
Coralie Damay, Nathalie Guichard, Amélie Clauzel [Publisher] [Google Scholar]

Understanding cultural influence on price perception: empirical insights from a SEM application
Juan (Gloria) Meng [Publisher] [Google Scholar]

Online price dispersion – more than imperfect information
Maria Petrescu [Publisher] [Google Scholar]

Simplifying difficult calculations: consumer choice of two-part tariffs
Joseph P. Redden, Stephen J. Hoch [Publisher] [Google Scholar]